January 4, 2012

Volkswagen's Fun Theory

Here's a corporation emitting some socially responsible behavior. Volkswagen initiated thefuntheory.com contest with a cash award for the best invention for getting people to do good things with fun as the reward. Along the same lines, they also say they make their environmental cars more fun to drive. Visit the website to watch videos on how they got children to wear seat belts with an entertainment center that only works when the buckle is clicked, how instead of taking the escalator, they got more people to take the "piano staircase" with a different note for each step, they got more people to drive the speed limit with a speed camera lottery, backed up by a cash payment to people driving the speed limit, as funded by fines on the speeders, got more people to recycle bottles with the bottle bank arcade with its flashing lights and points, and more to throw rubbish into the "world's deepest bin" instead of on the ground.

About ten years ago the police near my home town stood between cars at a busy intersection handing out coupons to people they "caught" wearing their seat belts.

Here's a video of the award winner.

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